About 5 years ago I started writing stuff on this blog, and in less than a month an invoice will come to renew the domain registration and to pay for another year of hosting, which I will be declining to pay.
The blog has served its purpose, but it no longer has a purpose.
In the 5 years since I began writing I have transitioned from being a heckling coffee hobbyist, to someone who works not in the coffee industry, but in a closely related industry, and with a company for whom coffee is a core focus. In some way, oddly, this blog has helped facilitate that. It gave my loud mouth an undeserved soapbox, it introduced me to a whole world of people, many now friends.
I can’t say that I look back fondly on all that I have written.
As a collective (coffee geeks/specialty industry talking heads / starfuckers and starfuckees) we lend too much credence to unbridled theorists. The positive reinforcement from comments, retweets, attention perpetuates this kind of malignant behaviour. It becomes self-fueling, and unfortunately (or fortunately depending on your point of view) it can be rewarding in a roundabout way.
Thought is cheap though. Developing a compelling, yet ultimately shallow narrative is also cheap, and easy (see most TED talks). Action, work, making something, creating change is much more difficult and often less heralded. I hope to do more of the latter and less of the former.
The eulogy probably deserves a more positive conclusion, so I will leave it to the videos embedded below to elevate the gaiety.